What, "WideJawzz" wasn't edgy enough?

Do you know what this wrench on the left is called? It's called the WideAzz. The WideAzz! Channellock, the bad boys of the wrench world, introduced their BigAzz pliers about ten years ago. Shortly after that, the vaguely suggestive NutBuster line appeared. But this new wrench just sounds, I don't know, nastier. I called the company and asked to hear a pronunciation, identifying the tool by its catalog entry, the HWC8. To hear them tell it, you're supposed to really buzz on the Z sound. Also, according to their marketing department, WideAzz was chosen after several other suggested "handles," including FatAzz, BadAzz, DumbAzz, and so on.

Now, I wouldn't be making Channellock the, er, butt of a joke if the WideAzz weren't an exceptionally good wrench. The jaws really are wide—8-inch handle wrenches, like this one, usually only have inch-wide jaws. The $25 WideAzz gives you an extra half-inch, accommodating more nuts and bolts in smaller spaces. Plus the adjustment is precise, the slim jaws firmly hold their setting, and the rubber grip is nice for heavy-torque turning.

But these names—I just don't get these names. Even with both jaws spread wide, the wrench resembling anything Azz-like is, well, a bit of a stretch. Am I missing something? Is there something subtly callipygian about wrenches and pliers? I know sex sells, but guys, this is too much booty.